Addie Charlotte Sorrell is a writer living in Toronto and currently working as an Editorial Specialist for CIBC. Formerly the owner, head writer, and chief strategist of Redhead Media, she has made it her professional mission to leverage business needs using the written word. She also has a lot of thoughts, and writing them down is much more rewarding than talking to the cat.
Having sought post-secondary education in many fields that aren’t writing, Addie found her potential for writing by creating a weekly column for Fanshawe College’s Interrobang!? newspaper on the subject of modern media and emerging tech. While maintaining her writing skills through blogging, she would eventually write for Together parenting magazine while attending Humber College for advertising, before heading out to work in the fast-paced world of advertising media sales… and failing.
She found her niche in self-employment, specializing in social media and content for small businesses. Using popular social networks, she would craft compelling content – from a simple Tweet to a 6-part blog post series – to communicate with the desired customer base and maintain an open dialogue. For over three years, she worked alongside many industries, from a small gifting startup to a multi-national baby brand to make sure their potential customers were being reached and informed.
In 2017, she unexpectedly found herself at CIBC; not that she just wandered into the building, but in her years of being her own boss, she never thought she’d return to a conventional workplace. Working with the creative editorial team at CIBC, she takes part in maintaining their online banking division to ensure all copy is written with client needs in mind, while also meeting Canadian accessibility standards.
Addie maintains side projects as a blogger and occasional contributor for publications around the city. In her spare time, you can find her taking photos, writing, playing games (both board and video), and trolling through your nearest Value Village.
For a full professional history, check out LinkedIn.
For personal (and sometimes professional) ramblings, check out the Blog section.